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Contributions
This section presents the works of students made with the help of the Maison de la Pub. In order to avoid the illegal use and copy of these works, the authors are payed for their contributions. |
Does fear make people more cautious behind the wheel of a car?« The use of fear, commonly used in Great Britain and in the Scandinavian countries, is gradually being introduced in French and European awareness campaigns. For a long time, France wanted to hold back the use of fear in campaigns, we’ll see why... »
Student: Aurelie Zita
Title of work: Does fear make people more cautious behind the wheel of a car?
Type of work: Expose
Year written: 2008
School: Ecole de la Communication, Sciences Politiques
Location: Paris
Level of studies: 4th year - Master
Number of pages: 15
Consultation tax: None
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