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Red, White, Advertising by Jessica Scale and Jean-Marc Benoit
Publisher: Le Cherche Midi – October 2008Since the introduction of the first slogan in 1974 that laid the foundation for governmental advertising: “In France, there is no oil, but there are ideas” to the fight against AIDS to enlisting in the army to the 35-hour work week to the change to the Euro to the retirement reforms… All of these campaigns have witnessed the evolution of our public debate and are part of the French culture.
But why does the government want to communicate? Is this a new way of acting or a trick to avoid action? Why does the state call upon the “sons of advertising”? Is communication a sign of adapting with the times? Is there a difference between the right and the left wing’s of communication? Can we see the limits or the risks of State commnunication?
Professionals in media and teachers of Political Science, the authors John Marc Benoit and Jessica Scale decipher 50 emblematic campaigns of governmental communication. These “advertising citizens” take us on a fascinating trip to the heart of politics, illustrated by original documents.
(Presentation of the publisher) |
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